Swiss Luxury watch Manufacturer has produced Offline Campaign of the Brand–IWC

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IWC Schaffhausen will kick off a worldwide omnichannel advertising campaign with actor, director (and blue-eyed dreamboat) Bradley Cooper. This is the first time that the Swiss luxury watch manufacturer has produced such an extensive on and offline campaign with a single ambassador as the face of the brand. Shot in the searing desert outside Los Angeles, the campaign ticks all the boxes in regard to mythologised modern masculinity – loud motorbikes, fast aeroplanes, searing heat and vintage leather.

The campaign and the mood underscores IWC’s appeal to free-spirited individuals who have no need for borders or limits and are eager to take on life’s challenges. With the Big Pilot’s Watch Edition “Le Petit Prince”, the advertisements also feature one of the most iconic timepieces from the Schaffhausen-based company.

Bradley Cooper is, quite understandably, thrilled with results of this partnership with IWC: “I have been wearing IWC watches for the past 15 years. When this collaboration was proposed and the idea of the campaign came up, it made sense and I was excited by the creative. I was happy to help bring Christoph’s vision to life.”

With a strong personality and character traits such as a pioneering spirit, confidence and vitality, Cooper perfectly embodies IWC’s core values. “With this campaign, we continue to develop the emotional storytelling around our brand. We could not have imagined a better partner than Bradley to present our high-quality mechanical timepieces, such as our Pilot’s Watches, to a growing and global audience,” explains Christoph Grainger-Herr, CEO of IWC Schaffhausen.

The Latest Rolex Explorer II equipped with the 42mm watchcase

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Since 1971, Rolex Explorer II began to travel around the world, attending countless expeditions. Its 24 hours needles can let speleologists and polar explorers distinguish day and night easily, which is especially valuable. The latest Rolex Explorer II equipped with the 42mm watchcase, which obviously be the perfect equipment for explorers challenge the limit.The arrow on the 216570 is larger and the tip has a point which extends out to the minute markers, whereas the red hand on the 16570 was longer and smaller. Another reason why the new 24-hour hand is so appealing is that the entire hand is colored orange, but the older model only featured a red shaft with a black point. The orange color is an homage to the original Explorer II which was launched in 1971.

Authentic Rolex Explorer II 216570 Orange Baselworld 2011 WatchIt’s finally here. The timepiece we’ve all been waiting for since Baselworld 2011. The new Rolex Explorer II (model 216570) has finally hit stores in the United States and it is as amazing as it looked behind the display case in Basel.

The big change with this new version of the classic Rolex offering is in the size. This time around, the Explorer II has been modernized with a slightly larger 904L stainless steel case. Now stretched out to a 42mm diameter (45mm including the crown), the 216570 rests comfortably on the wrist without weighing your arm down. The thickness or height of the case is 12mm. And although it has been beefed up to an XL, the design still maintains the traditional satin brushed lugs and polished sides. The new bracelet is a heavy duty stainless steel Oysterlock featuring the 5mm Easylink extension.

The next big update, and also the first visible difference, is the new orange GMT hand. Other than the size, this is probably the biggest “wow factor” in this new version. The orange hand pops out against the white or black dial, and matches so nicely with the Explorer II font. The hands on the new 216570 are larger than the older 16570 and hold more lume for a clearer view at night. The lume is Rolex Chromalight that is claimed to last up to 8 hours after a full charge. We have not tested this, but it does seem to last longer than the 16570’s green lume which glows much brighter at first.The updated Explorer II still has a fixed stainless steel bezel with 24 hour markers. The rehault has “RolexRolex” etched on the inside with a serial number at 6:00 and the Rolex crown logo at 12:00.Unlike the newer GMT Master II (116710) which was bumped up to a Triplock crown, the new Explorer II still keeps water and dust out with the protection of the Twinlock screw-down crown and carries a water resistance of 100m or 330ft.

Now on to the engine of this baby! The Explorer II is powered by the newest Rolex caliber 3187 (in-house of course) automatic movement. Even though the watch is capable of displaying two separate time zones, time setting is a cinch with the rapid setting GMT hand.

 

Rolex Cellini Moonphase Ref. 50535

Rolex Cellini Moonphase Ref. 50535

Ask a watch buff to name his favourite Rolex and you are likely to be inundated by the usual roll-call of Submariners, Day-Dates or Daytonas. So what to make of the classically poised Cellini?Explore the Rolex men’s watch collection of prestigious, high precision timepieces. Rolex offers a wide assortment of classic and Professional watch models for men to suit any wrist. Discover the broad selection of Rolex watches for men: a perfect combination of style and functionality.

The collection, which is recognised by its more formal aesthetic, compared to the rest of Rolex’s tool-watch repertoire, is usually – and unfairly – overlooked. Named after the famed renaissance sculptor, Benvenuto Cellini, the first Cellini was unveiled in 1970 at Baselworld, and subsequently relaunched in 2014, anchoring Rolex’s dress watch offerings ever since.

Although most Cellini models are distinguished by a sense of quiet luxury, there are a few exceptions that tease with a bit more flaunt factor, such as this Cellini Moonphase from 2017.

Embellished with all the aforementioned classic features that make the watch such a gorgeous dress watch, the Cellini Moonphase also boasts a white lacquer dial with a blue enamelled disc at six o’clock. The moonphase displays shows the full moon and the new moon, the former depicted by a meteorite appliqué and the latter by a silver ring. A date ring on the outer dial completes the look, elevating the poetic complication with a highly practical display.

The Cellini Moonphase may appear dapper and gentlemanly, clad in a not-too-large 39mm Everose gold case that pairs perfectly with a well-cut shirt, but its performance is nothing to scoff at. The watch is driven by an automatic movement that bears Rolex’s Superlative Chronometry certification, which deviates at just -2/+2 seconds per day and comes with international five-year warranty.

Bearing a classic round case, svelte dauphine hands and slim baton indexes, the Cellini is hardly the most outlandish Rolex you will buy – but it certainly ranks among the brand’s most elegant creations. And while Rolex’s design signatures abound (if you know where to look), such as the fluted bezel, and the unmissable logos at 12 o’clock and on the crown, the Cellini isn’t the sort of Rollie you should be looking at if you were after a status symbol. For everyone else who appreciates discreet luxury, this is a watch that speaks volumes about your taste and confidence.